About the data
Every company on these boards can be traced to a specific episode on a specific date. Boards are drawn from who actually buys, not from category tags.
Which shows we track
We screen more than 4.7 million podcast feeds and follow the established ones: English-language shows in business, technology and the trades around them, with at least 40 episodes and a new release in the last four months. New, dormant and one-season shows are left out on purpose — a show that has been running for years tells you far more about who keeps buying than one that just started.
What the numbers mean
- Publishers, not feeds. One operator often runs several shows; a company that buys from them once is one buyer, not several. Coverage on a board counts publishers.
- Episodes naming them counts separate days the company appeared on that show, so a sponsor repeated across a show’s back catalogue is not counted a thousand times.
- Still buying means we saw them on that trade’s shows within the last 12 months. The paint on each board fades the longer it has been since.
- “At least” on a run means it was already under way when our record of that show begins — the real start is earlier.
What it cannot tell you
- No rates, spend, audience figures or contacts. We would rather say so than imply otherwise. If you need contacts, see how other sponsor databases compare.
- Not seeing a company on a show means we did not find it — never that the deal did not happen. The lists are real, not exhaustive.
- We do not rank or score shows.
Check us
Pick any company, note the years we show, and open one of that show’s episodes from inside that window — you will find it. How to check any sponsorship claim in five minutes →
If a name fails that test, tell us at sponsorboardsupport@proton.me. That is a defect on our side and we fix it.
Read through 2026-11-07. Back to the boards →